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Haze was created to bring a bold new perspective to the live resin category, combining premium concentrates with a distinct and memorable brand experience. I developed the brand identity, visual system, and launch materials to create a cohesive story that connects with discerning cannabis consumers. From strategy to execution, the brand was designed to capture attention, build loyalty, and establish Haze as a standout in the concentrate market.

ECD: Larry Baltutis // 3D: George Ioannou // Photography: Nabeel Al-Aziz