Service

Branding // Packaging // Marketing

Client

AYR Wellness

Agency

Pocket Made

Year

2021

Kynd is a cannabis brand built around exceptional cultivation, community, and a belief that great flower can bring people together. I developed the brand identity and visual system to capture the balance between old-school passion, innovative genetics, and a commitment to inclusivity. The result is a thoughtful, elevated brand experience that celebrates craftsmanship, sustainability, and the Kynd community.

ECD: Larry Baltutis // 3D: George Ioannou