



Marketing
AYR Wellness
Pocket Made
2022










A premium extract brand built around the intersection of advanced cultivation, innovation, and respect for the plant. I created a refined visual identity that captures Origyn’s pursuit of “purefection,” translating their commitment to superior genetics and extraction methods into a cohesive brand system designed to stand apart in the cannabis market.
ECD: Larry Baltutis // 3D: George Ioannou // Photography: AYR